She has been on a whirlwind media tour promoting her new business on both sides of the US coast. And with a high profile, demanding schedule Jessica Alba has had to wear an array of eye-catching outfits.
But the actress outdid herself in Los Angeles on Thursday when she was spotted leaving the CNN Building in a neon yellow shirt.
Busy woman: Jessica has been promoting her latest business venture, The Honest Company The 30-year-old emerged clutching a lime-green handbag.
Wearing sunshades, a pencil-thin skirt and black high-heels, she cut a streamlined figure. Over the past couple of weeks the mum-of-two has been promoting her new business venture The Honest Company, which makes Eco-friendly baby and cleaning products. At one point during her media blitz she wore four outfits in one day while whizzing between TV interviews and a launch party in New York.
At times the Sin City star has made some daring choices.
Last week the actress wore an unusually whacky ensemble as she showed up to film Live With Kelly in New York.
She wore a green and black winter coat with a bright orange top and multicoloured trousers. Following her appearance on that daytime TV show, she went to the CNN studios to film an interview with Piers Morgan.
She arrived wearing an eye-catching red silk top, wide blue trousers, and a black coat with glittering shoulders.
Later on she opted for more subtle attire. She turned up at yet another TV studio, dressed all in black - a wool short dress, opaque tights, a matching coat and boots.
Jessica opted for a more classic, casual look on Wednesday when she filmed the TV show Extra with Mario Lopez at The Grove in West Hollywood.
The young mum wore a pair of jeans and a green jacket with a striped top underneath.
The entrepreneurial actress has said that being a mother is 'the most satisfying job in the world.'

Business woman: The actress has launched The Honest Company, which provides ecological baby products
source: dailymail